Try Vegan, we'll help you every step of the way

Get started with the 21 Day Vegan or Plant Based Challenge.

Try plant based for only 3 weeks.

Sign up & join over 9,000 people who've already taken and loved our 21 Day Vegan Challenge.

We’re thrilled to offer three vegan/plant based challenges to keep you motivated in the early weeks of your vegan journey. Each challenge runs for 21 days and sign up is free and easy. You receive online guidance and support by mentors and registered dietitians, daily plant based recipes delivered straight to your email and lots of free resources along the way.

The Easy Vegan Challenge offers participants simple meals based on everyday kiwi favourites, like spaghetti bolognaise, burgers, Mexican, curries, big weekend breakfast and more.

The Pasifika Vegan Challenge offers participants a vegan twist on Pasifika flavours, like takihi, vakaloo cabbage and chop suey.  As well you’ll be introduced to some Māori and Pasifika vegan celebs or inspirational characters!  Get tips and info every day into your mail box and discover some great vegan kai to impress your whānau!

Discover our Plant Based Challenge!
Do you just want to eat more plants!  Discover amazing recipes, fantastic foods and like-minded people?  This could be for  you!

Take the 7 Day Dairy Free Challenge!
Not ready for the full challenge?  There are a range of health benefits in making the switch to dairy-free, the waterways will benefit, your carbon footprint will be lower, your cholesterol levels will reduce, you will be kinder to animals and there’s a range of great tastes to be discovered!

Try dairy free alternatives!

Aotearoa's 21 Day Challenge is proudly supported by...